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dr-funnel-report.md
# EXECUTIVE SUMMARY

Your current ROAS (2.4x) is below the breakeven target. The main bottleneck is the **Add to Cart** conversion rate.

## DIAGNOSIS: The "Leaky Bucket"

Ad click-through rate is high (2.1%), but visitors are bouncing from the product page. Your offer message doesn't match the ad creative.

### NEXT STEPS
  • Switch to the "Limited Edition" headline on LP.
  • Move the social proof section above the fold.
  • Pause the 'Interest: Travel' ad set immediately.

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